FREE

$0 month per location

Audience: Restaurants new to digital infrastructure or seeking a simple website + ordering presence.

Includes:

• Plates CMS (Basic Website Builder)
• Menu Manager (Basic Items)
• Location Pages
• Hours & Contact Information
• SEO-friendly Menu Pages
• Direct-to-3PD Affiliate Ordering Links
  • Order on DoorDash
  • Order on UberEats
  • Order on Grubhub
• Analytics Dashboard (Basic Traffic)

Purpose & Value:

• Gets restaurants online quickly
• Captures ordering intent via affiliates
• Establishes CMS footprint

Strategic Benefit for Plates:

• High adoption
• Low friction onboarding
• Marketplace supply growth

PLUS

$99 $149 / month per location

Audience: Restaurants focused on increasing direct orders, margin, and customer ownership.

Includes everything in Free +

• Direct Ordering Integrations (Toast, SpotOn, etc.)
• Stripe Payment Processing
• Multi-Location Management
• Customer Email & Phone Capture
• Order History & Profiles
• Basic Loyalty Tools (Punch Cards, Rewards)
• Order Funnel Analytics
• Menu Performance Insights
• Conversion & Referrer Tracking
• Email Support

Key Narrative:

Turns your website into a direct revenue channel — not just a menu link.

Restaurant Value:

• Higher margins via direct ordering
• Reduced 3rd-party dependency
• CRM & customer ownership begins

PRO

$249 $399 / month per location

Audience: Restaurants needing POS sync, menu intelligence & marketplace exposure.

Includes everything in Plus +

• POS Sync (Toast, Square, Clover, SpotOn)
• Inventory-level Menu Sync
• Modifier & SKU Sync
• Pickup & Delivery Routing Logic
• Ingredient Structuring & Allergen Mapping
• Cuisine Classification
• Menu Popularity Heatmaps
• Pricing Insights
• Marketplace Eligibility (PlatesEats)
• Travel Guide & Discovery Placement

Key Narrative:

Transforms restaurants into operationally intelligent, marketplace-ready brands.